MENG JYE (AVIIZ) LEE

SUNYOUNG

 

(BRIEF)
The goal of this project was to propose a topic and identify its audiences and stakeholders, and
then to create various deliverables that work together as a cohesive system.

(APPROACH)
The main goal of this project is to inform Asian Americans that mental illness is nothing shameful.
In Asian traditions, discussing mental health concerns is considered taboo and often seen as
presenting weakness or just overthinking. This causes many Asians to avoid seeking treatment
until the disease is advanced.

 

Sunyoung mockup.jpg
Web 32.jpg
Web 29.jpg
Web 30.jpg
Web 26.jpg
Web 31.jpg
Web 28.jpg
Web 33.jpg
Sunyoung postcard mockup.jpg
Web 35.jpg
Web 36.jpg
Web 37.jpg
05.gif